The secret to creating a high-impact marketing plan is to optimize your limited budget. more
There are many, many small businesses trying to standout in today’s marketplace making it harder and harder to get noticed. One FREE way to market your business is by becoming a Recognized Expert in your field. more
“Oh, I’m just going to “quickly” check my email…” How many times have you said that and the next thing you know its two hours later? I do it all the time! Since it’s the New Year and we’re all suppose to look at making changes for the better, I have resolved to improve my use of time andbetter take control of email; here is some interesting information and strategies for “Taming Technology”. ...more

Color adds visibility to your Outlook items. Color categories can be assigned to
email messages in Microsoft Outlook, which enables you to quickly identify them
and associate them with related items. You can assign more than one color category to messages, or use a Quick Click category (Quick Click category: A default color category that is assigned to an item when you click the Categories column for the item in your Inbox or other table view. You set this color category from the Categorize menu.) to click once and assign a color category to a message
in your Inbox.
This is a a useful way to see, at a glance, e-mail from important senders, and it's a way to delay being forced to read spam e-mail.  If you receive a lot of e-mail, you probably can't color-code every single sender. But you can use this tip to color-code certain types of messages, such as those from your manager or your employees or even those sent just to you. more
60-Second Guide to Building Word-of-Mouth Referrals
Even in today’s media-driven world, there is no better form of advertising than word-of-mouth—a personal referral from someone whose opinions others trust and respect. 

Small business owners are among the biggest beneficiaries of word-of-mouth referrals, as they require no advertising and marketing budget.

While you cannot always control how and when referrals come about, there are many ways to start and sustain a positive buzz about your business. Here's how, in just 60 seconds, you can attract high-value, low-cost word-of-mouth referrals.

What documents should be kept and which should be destroyed?

home / business / additional reading
  • Clean out each desk drawer, to free up even more valuable storage space.
  • Clear off the top of your desk, then wipe off the surface of the desktop. 
  • Keep essential items on your desktop (computer, phone, fax, card file). 
  • If you work with more than one person create an in box for each person.
  • Have a master to-do list for each day at your desk.
  • Pre-Sort the mail: To-File, To-Read, To-Contact (write or call).
  • Use a variety of containers to organize office supplies, paper clips and pens.
  • Use a variety of desktop organizers or trays to organize papers that come across your desk. 
  • Create a separate drawer for personal paperwork, items, etc.
  • Use storage boxes to store dated files.
Click here to read the complete  list.