60-Second Guide to Building Word-of-Mouth Referrals
http://www.score.org/60_building_referrals.html
 
Even in today’s media-driven world, there is no better form of advertising than word-of-mouth—a personal referral from someone whose opinions others trust and respect. 

Small business owners are among the biggest beneficiaries of word-of-mouth referrals, as they require no advertising and marketing budget.

While you cannot always control how and when referrals come about, there are many ways to start and sustain a positive buzz about your business. Here's how, in just 60 seconds, you can attract high-value, low-cost word-of-mouth referrals.